Evaluation: Who are your audience? & How did you address/attract them?

This video addresses the questions: who are your audience? And how did you address/attract them?

As we can see from the movie, the audience I have targeted is British teenagers. This is because the film is set in a college and is about teenagers- this may help them to relate to the characters and therefore find it much funnier than someone who has never experienced it. I do not believe there is specific gender which would prefer our film, but based on audience feedback and the fact that both lead characters are male- I would guess that male teenagers would find this much funnier, and the feedback supports this. As I was observing when our film was watched, the males in the class laughed much more than the females and asked to see it again.

We addressed the audience by using a voiceover, we thought this would be much more effective and funnier. Originally we wanted a male to narrate- someone who sounded much like David Attenborough or Stephen Fry, but as there was no one available I did it instead. We have no dialogue in the movie, I believe this to be much more effective because it allows the audience to make their own story instead of us forcing them to interpret it. We attracted them by making the beginning the most humorous part, we used music which contradicted Brian’s persona and this has a very positive effect. Thus, making this the funniest part it probed the audience to watch the rest.